problem

More and more people are feeling news fatigue. They’re exhausted from trying to catch up on the news. The result: They abandon it, choose not to stay up to date.

insight
With only 3 news per day - the three most important ones - we could position Tiden as the remedy and a kind of noise-cancelling- headphones of news broadcast

idea

Shut out the noise - and listen to our time’s three most important news stories. News that’s worth your time.